The girlies have been embracing ‘quiet luxury’! According to Google Trends, this trend has exploded by a whopping 614% in the past year. It seems like people are gravitating towards quality basics rather than flashy logos.
From Sofia Richie’s wedding to Succession, quiet luxury is having its moment. Come with us on a journey as fashion experts at Boohoo take us on a deep dive into the world of ‘quiet luxury’ and see how you can rock that simplistic yet luxurious look without breaking the bank.
WHAT IS QUIET LUXURY??
Quiet luxury is like the cool, classy cousin of fashion and lifestyle trends. It’s all about being effortlessly elegant and sophisticated without shouting it from the rooftops. No need for flashy logos or blingy displays of wealth here! We’re talking about high-quality craftsmanship and timeless pieces that make you feel like a million bucks, even if your bank account doesn’t agree.
It’s all about embracing simplicity and those little details that scream “I’ve got impeccable taste!” Think of it as the art of looking fabulous without even trying. Quality is the name of the game, baby! Classic designs that stand the test of time, so you can rock ’em for years and still be the epitome of chic. And when it comes to materials, we’re talking about the good stuff: cashmere, silk, and fine leather that make you feel like royalty. It’s a rebellion against those loud, in-your-face brands and the whole “look at me” culture. Instead, quiet luxury is all about expressing yourself, embracing your uniqueness, and living that refined, fancy-pants lifestyle. So, channel your inner class act and join the quiet luxury revolution!
Now that you get an idea of what quiet luxury is, let’s show you how you can achieve this look on a budget.
OPT FOR LIGHT MAKE-UP
Sofia Richie‘s wedding may have caught everyone’s attention, but her natural makeup looks have been trending as well. TikTok is buzzing with videos featuring tutorials and recreations of Sofia’s makeup. Hashtags like #sofiarichiemakeup have gained a whopping 10.5 million views, while #sofiarichieweddingmakeup and #sofiarichiemakeuproutine have also gained millions of views. What’s exciting is that Sofia herself shared her wedding look and the affordable makeup products she used. So, you too can achieve this stunning look on a budget!
To embrace the ‘quiet luxury’ makeup style, go for cream products instead of powders. They give your skin a natural glow. Opt for sheer washes of color over heavily pigmented products to achieve a subtle sheen. Peach and bronze tones on the cheeks create a more toned-down flush, while a simple eyeshadow, groomed eyebrows, and a good mascara complete the eye makeup.
Luxury skincare has also been growing in searches this past year, with a search increase of 53%. Skincare can be seen as a high-maintenance routine, so you can be low-maintenance with your make-up if you have an effective skincare routine that creates that glowing skin aesthetic.
To achieve this look inspired by the likes of Bella Hadid and Hailey Bieber, you can treat yourself to a facial or invest in products that suit your skin. With everyone’s skin being different, it is about learning what products will work best for you and sticking to a routine. A good highlighter can create a clean glow that reflects and enhances a healthy skin aesthetic if you struggle with skincare.
SAY GOODBYE TO LOGOS
During one of Successions’ episodes, Tom Wambsgans describes a $3K Burberry bag as ‘ludicrously capacious’ and ‘monstrous’ due to its vintage check print making it recognizable. So, when thinking of outfits that look ‘quiet luxury,’ think of multimillionaire Gwyneth Paltrow and her head-to-toe ‘old money’ looks, including the $4,876 The Row coat, luxurious cashmere sweaters and Celine boots during her week in court in March, rather than big and loud logos.
However, quiet luxury doesn’t have to mean expensive but more elevated clean basics. Focus on more simple, versatile pieces to wear in various environments and outfits. It shouldn’t have bling quality but clean aesthetics; rather than clothing with a giant outright print of the brand name or symbol, wear and style logo-less tailored pieces. As well as this, choosing texture over logos can work, such as staple pieces made from materials like cotton, leather, cashmere, merino wool, and silk, to bring an expensive feel to the clothing.
EMBRACE NEUTRALS & MONOCHROME
The hashtag #neutraloutfit has 461.9 million views, and #monochromeoutfit surpassed over 209.8 million views on TikTok. Neutrals have proved to be an essential wardrobe basic and work well with mixing and matching and are perfect for embodying quiet luxury, such as Sofia Richie wearing white, creams and browns in the build-up to her wedding.
Like the logo concept, it is not about shouting about luxury and being bold but rather more toned-down elevated basics. This color pallet feeds into a capsule wardrobe, purchasing neutral clothes that can be a long-term investment and worn in multiple ways for years to come.