Fashionistas, get ready to take a trip down memory lane as new research has revealed the most beloved fashion decades in each state of the U.S.! According to the experts at Boohoo, the 1980s is the reigning champion, with 36 out of 50 states searching for this distinctive style filled with exaggerated silhouettes and bright colors more than any other decade. California, Texas, Pennsylvania, and Florida are leading the charge, searching for all things 80s.

    Boohoo is a leading fashion retailer specializing in the U.S., specializing in women’s, men’s and plus sized clothing.  

    Listen, it’s not all about the 80s. The 90s are giving it a run for its money, with 14 states, including New York, Georgia, and Illinois, searching for 90s fashion inspiration the most. Slip dresses, wide leg jeans, and bucket hats have all made a comeback in recent years and are still going strong!

    As for the 1950s and 1960s, they seem to be the least popular fashion decades in the U.S., according to the analysis of Google search data. However, interestingly, the search term “1950s fashion” is the most popular in Utah, California, Wyoming, and Nevada, while “1960s fashion” is the most searched for fashion term in Utah, Washington, California, and Florida.

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    So, what’s next?

    With the 80s leading the pack, it’s exciting to wonder which fashion decade will take its place. As the experts at Boohoo suggest:

     “Modern day fashion takes inspiration from the past. In recent years, there has been increasing popularity in nostalgic fashion from the 90s and 00s, and Y2K style has become synonymous with Gen Z.  

    “However, the research has revealed that 90s and Y2K fashion are the second and third most popular fashion decades in the U.S. This suggests that both trends are gradually decreasing in demand – so which fashion decade is aligned to take their place?  

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    “As the 80s is now the most searched for fashion decade, iconic retro clothing has the potential to become increasingly popular in the coming years. With this in mind, will consumers embrace this bold, bright decade in 2023?”   

    Whether the bold and bright styles of the 80s will make a major comeback in 2023 remains to be seen. However, with the current popularity of nostalgic fashion and the 80s being the most searched for fashion decade in the US, it’s certainly a possibility. Only time will tell if fashion enthusiasts will fully embrace this iconic decade or if another fashion era will take its place.

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