Beyoncé has launched a new fragrance called Cé Noir, and fans are already obsessed. The singer announced the new perfume on Instagram with a video showcasing the reflective silver bottle.
Beyoncé has been teasing Cé Noir for weeks, sharing cryptic posts on social media. But the video finally gave fans a glimpse of the bottle and the scent itself.
Cé Noir is described as a “sweet amber floral” fragrance with notes of clementine, honey, rose, jasmines ambac, Namibian myrrh, and amber. It is Beyoncé’s third fragrance, after Heat and Rise.
Fans React to Beyoncé’s New Perfume Ce Noir
Fans were quick to react to Beyoncé’s new fragrance announcement, with many expressing their excitement and anticipation.
“I need this perfume like yesterday!” one fan commented on Instagram.
“I’m buying just because she is talking!!!!!!!! luughhhhhhhhhhhhh,” another fan wrote.
“Hand me my purse” another fan commented.
Beyoncé also posted an unboxing video of Cé Noir on Instagram, giving fans a closer look at the bottle and the packaging. The video shows Beyoncé opening the box and revealing the bottle, which is nestled in a sleek silver casting.
“I’m super excited this is my Cé Noir unboxing” Beyoncé says in the video. “And it’s finally here after years of work.”
The unboxing video has garnered over 1.3 million views and thousands of comments from fans. Many fans expressed their love for the bottle and their excitement to try the new perfume.

Cé Noir is a fragrance that is perfect for both day and night. It is both feminine and powerful, and it is sure to turn heads.
According to Billboard, the official “CÉ NOIR” announcement arrives two weeks after she dropped her final Ivy Park x Adidas collection, “Ivy Park Noir,” an all-black clothing line inspired by the film-noir genre. She announced the collection on Instagram while wrapping up her record-breaking tour. “Felt great to design and wear the final IVY PARK drop (with adidas) on the final show of the RENAISSANCE WORLD TOUR,” she wrote at the time.
Cé Noir can be purchased at your local retailer.