In the ever-evolving landscape of music, social media platforms like TikTok have emerged as powerful tools for rediscovering and reviving forgotten hits. A prime example of this phenomenon is Cheryl Lynn‘s 1978 classic “Encore,” which has recently experienced a surge in popularity thanks to its use in viral TikTok videos.
Recently, the song has seen a significant boost in sales and streams thanks to its newfound popularity on TikTok. The song has seen an increase in sales/streams rising up 10%. It has earned over 30K streams within 24 hours on Spotify.
It has also been featured in over 100K TikTok videos, and its catchy melody and empowering lyrics have resonated with a new generation of listeners.
Lynn has expressed her shock and gratitude on Twitter yesterday. “What is happening? wow ❤️🎶” she said. “the music will live on.”
what is happening? wow ♥️🎶 the music will live on. https://t.co/4NWPRnFzBA
— Cheryl Lynn (@_IAMCHERYLLYNN) November 7, 2023
This resurgence of interest in “Encore” is not just a fluke. The song has a catchy melody and relatable lyrics that make it well-suited for TikTok. The platform’s emphasis on short, shareable videos has also helped to spread the song’s popularity.
But the TikTok trend is also indicative of a broader trend in the music industry. In recent years, there has been a growing interest in older music, thanks in part to the rise of streaming services that make it easy to discover and listen to music from all eras.
This interest in older music is being fueled by a younger generation of listeners who are discovering classic songs for the first time. These listeners are not afraid to embrace music from different genres and eras, and they are helping to keep older songs relevant in the digital age.
The TikTok trend is a reminder that music has the power to transcend time and connect with people on a personal level. “Encore” is a song that has stood the test of time, and thanks to TikTok, it is now enjoying a new lease on life.