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Issa Rae Launches Viarae Prosecco: A Sparkling Wine for Good Times

Issa Rae Launches Viarae Prosecco: A Sparkling Wine for Good Times

Issa Rae Viarae wines

Issa Rae is back at it again, this time with a new wine brand called ViaRae. That’s right, the actress and producer is now a winemaker too.

If you’re a fan of Issa’s hit HBO show Insecure, you know that her character, Issa Dee, loves Prosecco. So it’s no surprise that Issa’s new wine is a Prosecco. But this isn’t just any Prosecco. This is Viarae Prosecco, and it’s made with love by Issa herself. Founding her own Prosecco label was a natural next step for the creative trailblazer to explore and one she has been working on for several years.  

“I am thrilled to share my love of Prosecco with everyone through Viarae. It’s carefully crafted, deliciously crisp, and the perfect beverage to celebrate La Dolce Vita,” stated Issa Rae, creator and founder of Viarae Prosecco.

Issa Rae is known for her iconic style and funny personality. She’s brought Black stories to life on screen, and now she’s doing the same with Viarae Prosecco. Rae is helping to create representation for Black women in a space where it didn’t exist before. The packaging is radiant gold and brown, and it’s inspired by the spirit of Italy in 1978. It’s all about being free and authentic.

About Issa Rae’s Viarae Wines

Issa Rae Viarae

Viarae Prosecco is an expressive, aromatic, and subtly dry sparkling wine that’s perfect for any occasion. Whether you’re celebrating a big win, or just enjoying a night in with friends, Viarae is the perfect wine to pop open. Rae has partnered with E. & J. Gallo Winery to produce Viarae Prosecco. The wine is made from Glera grapes grown in the Veneto region of Italy.

“We are excited to partner with Issa Rae, who entrusted us with executing her vision of the perfect Prosecco – one that shares our desire to serve joy in everyday moments. Crisp, lively, and expressive, this is a perfect choice for those candid, unfiltered times with friends, whether that’s a sunny day by the pool or in the bright city lights at night,” says Beth Orozco, Vice President of Marketing for E.& J. Gallo Winery.

“Issa also shares our mission to demystify wine and make it more inclusive. Viarae will help us reach that goal.” 

Insecure Cast mates Celebrate Viarae Prosecco

The official launch party for Viarae took place last night in New York City. The event was attended by a number of Rae’s friends and colleagues, including Insecure cast mates Lil Rel Howery and Jean Elie.

Other celebrity guests included: Cynthia Erivo, Lena Waithe, Serayah, and Tristan Mack Wilds

Rae shared a video of the launch party on social media, and it looked like a lot of fun. The video shows Rae and her guests enjoying Viarae Prosecco and dancing the night away.

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Elie posted a photo of himself and on social media, and he wrote,

“Raise a glass with @viaraewines in celebration of community and kinship.

Oh, in the second slide, I couldn’t resist donning my top-notch sales skills, highlighting the drink’s incredible versatility, especially when paired with whiskey.”

Jean Elie at Issa Rae/Via Rae Launch Party
Photo Credit: Day Hunch

If you are a fan of Prosecco, or if you are just looking for a new wine to try, be sure to check out Viarae Prosecco. We certainly will be trying it. It seems like a great wine to drink on its own or to use to make cocktails.

And remember, don’t be afraid to experiment and have fun with your wine but drink responsibly.

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