For supermodel Bella Hadid, the launch of her new fragrance line Orebella is as much a personal accomplishment as it is professional.
“It was truly a dream and a passion, that through the universe and authentic dedication, was able to become this brand,” the 27-year-old shared on the brand’s website.
Launched on May 2, the fragrance line consists of three scents: Salted Muse, Blooming Fire, and Window2Soul. The fragrances are created from essential oil blends and clean ingredients, according to a press release announcing the products’ launch.
“It was truly a dream and a passion, that through the universe and authentic dedication, was able to become this brand.”
Hadid’s path to developing the fragrances was interwoven with what she describes as her healing journey. Outspoken about her health struggles, Hadid spent much of 2023 out of the spotlight as she battled a flare-up of Lyme disease. As she focused on improving her health, she also began to develop an aversion to alcohol-based perfumes.
“I found that I was extremely sensitive to the alcohol in traditional perfumes—both physically and mentally,” she shared on the Orebella website. “It became something that was more overwhelming than calming to me.”
Hadid sought to create a replacement that could actually nourish wearers’ skin – and so, Orebella was born.
According to the press release, Orebella fragrances are hydrating and made to “infuse and last on the skin.” The product works in two layers: the first moisturizes, the second distributes the scent. The scents themselves were inspired by Hadid’s experimentation with essential oils and natural aromas from her garden.
“Growing lavender on my farm, walking through my garden every morning, learning about the history of my family making homemade scents, I realized I might have a calling in this,” she shared. “I found healing, joy, and love within nature’s scents.”
The model celebrated the launch of the fragrance line with a press run in New York City last week, culminating in the official launch party on Friday. Stunning in archival Roberto Cavalli, Hadid greeted fans, made TikToks with influencers, and showed off the shake-to-activate technology that fuses the product’s two layers.
Ashley Graham, Anok Yai, Devon Lee Carlson, and Rosalia were just some of the celebs who showed up to support Hadid on her big day.
“Orebella is a dream come true,” the model shared on Instagram after the party. “It feels unreal to think this is reality. Thank you to everyone involved. I couldn’t have done this without you.”
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