It’s been 30 years since Clueless first hit theaters, but the cult classic still has a grip on pop culture. From TikTok soundbites to Pinterest moodboards, Cher Horowitz and the Beverly Hills crew are still everywhere. So, naturally, both Bratz and Barbie decided to drop Clueless collabs this summer for the film’s 30th anniversary. And let’s just say not everyone was totally buggin’ (in a good way).
Bratz Really Said: Bratitude Meets Beverly Hills
The Bratz x Clueless collab dropped with three dolls: Cher, Dionne, and Amber. Each one’s $70 and includes two outfits, a pile of accessories (we’re talking flip phones, 90s pagers, driver’s permit stickers, and even a VHS tape certificate of authentication), and packaging that looks like it came straight out of a Y2K time capsule.
Cher’s fuzzy backpack? She’s here. Dionne’s rose hat? Sitting pretty. Amber’s sailor look? Lowkey the sleeper hit. What really sets the Bratz collab apart, though, is how it taps into multiple iconic scenes from the movie—not just the plaid skirt suit sets. Think: Cher’s red party dress from the, “You don’t understand, this is an Alaïa!” moment, or a sporty black-and-white gym fit that nods to that unforgettable P.E. scene. All three dolls come with two outfits, two pairs of shoes, and accessories that feel more like mini movie easter eggs than just standard add-ons.
Each release is limited to two per customer and available on MGA’s website. (Collectors, set your alarms. These are not just some random mall pickup.) Here’s the launch rundown:
- Cher: July 17 at 8 a.m. PT
- Amber: July 24 at 8 a.m. PT
- Dionne: July 31 at 8 a.m. PT
The internet went off. TikTok was full of people screaming about how much they need them. Still, some collectors were salty. One comment on X that caught attention: some folks were concerned about the quality of Dionne’s hat, since it’s the only pleather piece on the whole doll—and that stuff tends to break down after a while. So, heads up if you’re planning to take Dionne out the box and put her on display.
Others nitpicked the details: Dionne’s eyes are brown instead of hazel, Cher’s blonde was too bright for some, and Amber’s hair? One user, commenting under The Pop Insider’s TikTok unboxing, called it, “fire engine red,” which doesn’t exactly match the softer reddish-brown she had in the film. Some fans also wished Tai had made the lineup instead of Amber, since she plays such a pivotal role in Cher’s story arc.
Meanwhile, Barbie Played It Safe
Barbie also joined the Clueless party, but her version was a little more… restrained. Both Cher and Dionne were recreated as collector dolls, dressed in their original movie looks. Cher’s yellow plaid fit, mini white backpack, and platform heels. Dionne’s black-and-white ensemble with the top hat and nose ring. They both were serving looks but in a more modest way.
The dolls are part of the Gold Label line and retail for $60 each. They come with stands and certificates of authenticity, and they ship out in the fall—Cher by September 26, Dionne by September 12, via Mattel Creations.
But reactions were all over the place. Some fans were here for Barbie’s classic, hyper-feminine style and even preferred it over Bratz. Others weren’t feeling it at all. One TikTok user summed up the disappointment perfectly:
“The Barbie collab seems so lacklustre? I don’t even know much about Clueless but I really think they should’ve used a different face sculpt or at least a different screening that doesn’t make her look like a budget playline doll.” —@4ng3l_0n_34rth
Price and quality were also hot topics among fans on X. Many feel like Mattel is cashing in on collectors without always delivering the level of craftsmanship expected for the price tag. Sure, they’re called collector dolls—but sometimes the details feel more low-budget than bougie.
Don't think that I hate Barbie. I love her very much, and I was really looking forward to Clueless Barbie. I don't like the way Mattel treats its fans, and sees them only as wallets. As if Barbie collectors don't deserve quality dolls for that huge price. And I don't understand… pic.twitter.com/ys0rGL8FjR
— August Dahl (@AugustDahl503) July 5, 2025
Others were quick to criticize the accessories and materials, calling out recycled parts and cheap-looking hair. For some, the overall feel was more, “mass-produced clone,” than special edition, making the $60 price (plus shipping) feel hard to justify.
As someone who genuinely loves both doll lines, I get why some fans were underwhelmed. Barbie stuck to just one simple outfit per doll, no outfit changes or standout accessories. They’re cute, no doubt—but compared to the Bratz dolls, Barbie’s collab leans more into the, “soft girl,” aesthetic.
So… Who Wore It Best?
Honestly? It depends on your preference. Bratz went all in on the nostalgia, dramatic makeup, and extra details. Barbie kept it polished and classy, but maybe a little too basic for those craving playful Clueless fashion.
And isn’t that kind of fitting? Clueless is all about transformation and reinvention, and here we have two doll brands offering completely opposite takes on it. One’s edgy and bold. The other, clean and traditional.
No matter what, these collabs brought the 90s back in full force. Even the official Bratz Instagram account got in on the fun, throwing shade at Barbie’s release with a cheeky comment asking fans if they prefer “fashion victim or ensembly challenged?” As Cher would say, it’s a full-on Monet—cute from far away, but up close, everyone’s got a different favorite.
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