TikTok’s favorite food reviewer, Keith Lee, is calling on brands to donate to families in need. According to AP News, as the country continues to be impacted by SNAP benefits being frozen and the government being shut down, bread lines are forming and families are struggling. With the holidays coming up, people are struggling to come up with ways to provide for their families.
Lee, who has built his career on helping small businesses with foot traffic, uploaded a video asking businesses to throw in donations for people that are affected. Lee has always stated that his help isn’t transactional and he proves it by asking for brands to donate meals instead of PR packages.
In his video, he discusses how he overcame his social anxiety by making meals for the less fortunate using food stamps and gift cards he was given. He says he refuses to take any money or partnerships and wants the focus to be specifically on families.
“When I first started making videos on this page, I was making food for my wife. And how was I getting that food? Food stamps,” Lee admits.
His daughters enter the frame and Lee holds onto them to emphasize his stance. “This is what this is about. It’s about these babies, the holidays, and we want to make sure we’re supporting them during the holidays,” Lee states.
Lee and Brands Making an Impact
Under his video, he received comments from big companies like Panda Express, DoorDash, Buffalo Wild Wings, and more. In a video update, he revealed over 40 big brands and 60+ small businesses sent help to donate to families. According to Lee, DoorDash has offered to donate gift cards so families can eat.
He states that he plans on buying packages from small businesses, instead of accepting free donations. This is refreshing awareness from an influencer, as small businesses will be heavily affected during these times.
Lee is among the many people using their platform to give help and raise awareness. Many creators have uploaded videos of them calling food banks to donate, volunteering at shelters, and donating food and money. It’s great to see communities uniting to help one another during a time that is intended to isolate.
What's Your Reaction?
