Coco Jones isn’t holding back on her debut album Why Not More?— and honestly, why should she? As soon as, “Keep It Quiet,” starts with that heartbeat-like beat, you already know Coco’s setting the mood— bold, intimate, and all her. It’s giving quiet storm: sultry, mysterious, and full of those late-night thoughts and soft confessions that pull you right in.
When talking about her transition from her 2022 EP What I Didn’t Tell You to her debut album on The Angie Martinez Show, Coco said her EP was like a first date, keeping it cute, polite, and reserved. But now, she’s entering that relationship phase where you’re not scared to show your full personality— the temper, the quirks, the risks.
“I think my debut album is kind of like when you get into that mindset where you’re not afraid that things will go completely left,” she said. “If anything, I feel like I’m going to learn and grow. So I took more risks creatively, I think, like, sonically.”
She was already giving us a glimpse of this fuller, more fearless version of herself with earlier singles like, “Here We Go (Uh Oh),” where she breaks free from a toxic cycle, and, “Taste,” which puts a fresh, playful spin on Britney Spears’ “Toxic.”
Coco Jones Explores Love and Vulnerability in Why Not More?
The album plays like a love letter to complicated emotions. On, “AEOMG,” she leans into sensuality with lines about being fresh out the shower and using, “all my vowels, legs up on the ceiling,” before exclaiming, “A-A, E-E, oh my God.” But she quickly pivots with, “Thang 4 U,” where she admits she’d, “go insane,” for someone, even willing to, “cross without lookin’ both ways.” On, “Other Side of Love,” that vulnerability starts to sting as she sings about not being able to give someone up, even when it hurts.
The title track, “Why Not More?” with YG Marley shifts things with a reggae-infused bounce as she questions, “Why not more? Is enough ever enough?” It’s a welcome detour sonically— unexpected, but not out of place.
Then there’s, “Hit You Where It Hurts,” where Coco flips the script. She doesn’t just embrace the anger— she owns it. She asks, “Would you like that?” before threatening to, “double the trouble and humble you,” showing us the messier, revenge-fueled side of heartbreak. It’s not about being petty— it’s about reclaiming power.
“You,” offers a much-needed reset. It’s breezy and romantic, a celebration of finding someone who makes you believe in love again. She sounds lighter as she sings about someone who gave her their heart and taught her to love again, someone who, “don’t come often.”
“By Myself,” is one of the most vulnerable songs on the project. The mystical guitar and stripped-down vocals give space to lyrics about loneliness, co-dependence, and finally realizing she can be without the person she once thought was hers. There’s so much clarity in her voice when she says, “That was in my mind.”
The album ends with, “Forever Don’t Hit Like Before,” a soft, emotional gut punch where she admits she can’t ignore what she’s figured out— that nothing really lasts. Her realization that, “forever just don’t hit like before,” lands with the kind of weight that only comes from lived experience.
If there’s one minor drawback to Why Not More?, it’s that some of the songs start to blend together. The dreamy R&B-pop production is gorgeous, no doubt, but it can feel a little too cohesive at times, making it harder to distinguish one track from the next. Still, that doesn’t take away from the emotional impact of the project as a whole.
Coco Jones came into this album with something to say, and she said it with heart, heat, and honesty. Why Not More? is a confident debut— not perfect, but perfectly Coco.
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